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The Blueprint
Loyalty Program
Socially Innovative Loyalty For The Socially Conscious
ABOUT BLUEPRINT
Blueprint is a social economic overlay designed to target Canadian Social Issues. These issues include:
- Poverty
- Health Care
- Education
- Environmental Issues
ABOUT THE BLUEPRINT LOYALTY PROGRAM
The Blueprint Loyalty program is the latest concept that we are currently working with.
The purpose of the program is two fold:
These services are extended to the users when they download the Blueprint App via an app store or the this website. The consumer then proceeds to use the smartphone app at participating retailers that display the "Blueprint Lives Here" branding.
On the consumer's fifth purchase, they receive a discount determined by the retailer. On the previous four purchases that the consumer makes, the retailer pays a percentage of the receipt that goes into a tax deductible investment fund.
The profits from the fund are then turned into tokens that are loaded on to debit cards, which can be used at participating retailers that display the "Blueprint Lives Here" Branding.
The purpose of the program is two fold:
- To design a structure that enables retailers to attract and retain new customers
- To allow retailers to target poverty issues within their local communities.
These services are extended to the users when they download the Blueprint App via an app store or the this website. The consumer then proceeds to use the smartphone app at participating retailers that display the "Blueprint Lives Here" branding.
On the consumer's fifth purchase, they receive a discount determined by the retailer. On the previous four purchases that the consumer makes, the retailer pays a percentage of the receipt that goes into a tax deductible investment fund.
The profits from the fund are then turned into tokens that are loaded on to debit cards, which can be used at participating retailers that display the "Blueprint Lives Here" Branding.
